About

I’m a creative and brand systems leader with 20 years of experience guiding packaging, branding, and visual identity across global and national CPG and retail portfolios—from conception through launch.

I help businesses translate vision into scalable brand systems that drive growth, maintain consistency and equity across teams and markets, and deliver results both creatively and commercially.

Beyond craft, my focus is on setting standards and making decisions: defining creative guardrails, directing teams, and identifying where emerging tools (including AI) can accelerate workflows without replacing human judgment.

ART DIRECTION, BRANDING, CPG/RETAIL, PACKAGING, TEAM MANAGEMENT, PRODUCTION

BFA from the University of Central Florida.

Based in Austin, Texas

For inquiries: christopher.berrios03@gmail.com